Patient Centricity: The Path Forward for Healthcare Companies
Few would argue that the U.S. healthcare industry has witnessed unprecedented change over the past few years. From new legislation, mergers, an increasingly competitive pharmaceutical environment, rising costs and premiums, and consumers’ new role in making their own health decisions, healthcare has seen its fair share of evolution and tumult. And with those changes come […]
Healthcare, Trust and the Power of Influencer Marketing
Online environments have gotten to the point where they’re able to influence just about every area of our lives, even the most personal ones, such as our health. With vast amounts of information at our fingertips, it’s important – as consumers – that we get the information we need from sources we trust. These sources […]
Getting Closer to Patients: Success in the Changing Healthcare Space
Healthcare is changing – not just the industry, but how consumers relate to their health. It’s personal, informed and proactive. Reform has fueled consumerism, creating a free market in which the best and most innovative models will prevail. To be ready for tomorrow, brands must act like health is a journey, not a state, through […]
The New 4 P’s of Pharmaceutical Marketing
In marketing, the pharmaceutical industry is miles behind traditional consumer marketing industries, like consumer packaged goods and over-the-counter products. The industry must quickly learn to adapt marketing from a push-based distribution model to one that is now consumer-pulled. Pharmaceutical firms are adapting their focus and approach to accommodate this customer-led shift in their marketing mix. […]