Your Marketing Future Depends on Storytelling, Not Data
Did you know the healthcare industry produces approximately 30% of the world’s data? Based on numbers cited by RBC Capital Markets, by 2025 the volume of healthcare data will reach a compound growth rate of 36% – faster than manufacturing, financial services or media and entertainment.* But will all this data help improve health outcomes […]
How Creative and Data Realized “You’ve Got a Friend in Me”
“This wasn’t flying. That was falling with style!” When Luckie, then a 60-year-old traditional ad agency, acquired a small but mighty data shop in 2012, our creative team reacted much the same way Toy Story’s Woody did when eyeing Buzz Lightyear for the first time. We noted the impressive wingspan, acknowledged the bells and whistles, […]
Breaking Down the Banking Trends of 2023
The economy may seem unpredictable, but how banks respond to its challenges and opportunities doesn’t have to be. Strategy Director Zachary Carpenter and Account Director Tripp Durant break down three of banking’s most impactful trends for 2023. Trend 1: Social infotainment holds the key for Gen Z Gen Z customers are valuable for banks — […]
Embrace Your Challenger Brand Spirit To Beat the Odds
Launching a new healthcare brand this year? Trying to revitalize an established one? Consider these facts: On average, about 40 new drugs are launched each year. Over 6,000 U.S. patents were granted for medical devices in 2022. Retail behemoths like CVS and Amazon are pushing their way into providing comprehensive medical services. Industry giants like […]
There’s No Pill To Remove Luck From Healthcare Marketing – But There Is a Cure
As marketers, it’s easy to lose sight of long-term planning while dealing with the daily fires of running a marketing organization and driving short-term growth. But change is constant in the healthcare industry and what seems a given today could be turned on its head tomorrow. Without careful planning, you risk being blindsided by change […]
Jack’s Family Restaurants Names Luckie Digital Agency of Record
BIRMINGHAM — Luckie has been named digital agency of record for Jack’s Family Restaurants (Jack’s), effective immediately. With more than 200 locations in four southern states, Jack’s is a fast-growing QSR brand committed to serving high-quality, hand-made Southern food with an emphasis on community involvement and charitable giving. Luckie will be responsible for digital brand […]
Is Your Data Business-Ready?
“Every company has big data in its future, and every company will eventually be in the data business.” – Thomas H. Davenport I’d like to ask a few questions and perhaps suggest a new KPI. How long does it take your company to decide and act? How long do you actually have to decide and […]