How AI Is Making Hyper-Personalization Accessible to Challenger Brands
Remember when adding someone’s first name to an email was considered personalization? Today, the bar is much higher. Consumers now expect brands to know their preferences, anticipate their needs and deliver relevant content at just the right moment. Back in the 2010s, big players like Amazon, Netflix and Starbucks paved the way, investing millions in […]
Navigating the (Near) Future of Consumer Health Products
I recently attended the Consumer Health Products Association (CHPA) Self-Care Leadership Summit in San Antonio, where leaders from the top names in consumer health gathered to share insights, discuss challenges and chart the course ahead. CHPA is the national trade association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines, dietary supplements and medical […]
The AI Research Reality Check: What Marketers Need to Know About Deep Research Tools
Lately, LinkedIn has been flooded with AI influencers hyping the “game changing” capabilities of deep research tools from OpenAI, Google, Perplexity and xAI. But hands-on testing, including a typical marketing research assignment (a Nike competitive analysis), has revealed a far more nuanced reality. Are they valuable? Absolutely. A silver bullet? Not quite. The Speed-to-Insight Advantage Let’s give credit […]
What should Birmingham’s Brand Be?
When people ask me what Birmingham’s brand should be, I often remind them that a brand isn’t just a logo or a tagline — it’s all the memories and associations people have with our city. Every visit to Regions Field, every game at Protective Stadium, every time they read about a breakthrough from Southern Research […]
Winning with AI: The Healthcare Marketer’s Roadmap for 2025
As I think about 2025 and the most important opportunities for healthcare brands, AI is at the top of the list. Artificial intelligence (AI) is reshaping the healthcare industry – and the economy at large – at an unprecedented pace. From personalized patient care to operational efficiency, AI is driving transformative change that will help […]
How Challenger Brands Can Win with AI: Stop Playing Catch-Up, Start Innovating
As industry giants pour millions into complex AI initiatives, challenger brands have an unprecedented opportunity to prove that surgical precision beats brute force. AI has leveled the marketing playing field, allowing nimble brands to outmaneuver larger competitors. The key is identifying high-impact opportunities where AI can amplify your existing strengths. Here’s a practical roadmap: Move […]
Luckie Names John Petersen General Manager of Luckie Health
ATLANTA [November 25, 2024] – Luckie & Company is pleased to announce the appointment of John Petersen as General Manager of Luckie Health. In this role, Petersen will spearhead the agency’s efforts to provide innovative, patient-centric marketing solutions for challenger brands in the healthcare and consumer products health sectors. Petersen has more than 30 years […]