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What I Heard at DTC National 2024

I had the privilege of speaking at the DTC National Conference sponsored by Xpectives Health this year, which meant I also got to be part of more than a dozen sessions about healthcare marketing and how to reach today’s consumers. Many important conversations were centered on the challenges of engaging consumers while ensuring data security […]

Luckie Health’s Kamala Prince to Present at 24th Annual DTC National Conference

Kamala Prince, managing director of Luckie Health, is a speaker at this year’s DTC National Conference, which is part of Xpectives.Health Summit in Boston April 16-18. The DTC National Conference is the largest annual meeting focused solely on direct-to-consumer pharmaceutical marketing. Presentations showcase the latest insights, research and case studies for marketers to gain a […]

Coca-Cola’s Iconic Bottle – A Masterclass in Distinctive Assets

The Problem In the early 1900s, Coca-Cola faced a daunting problem: Copycats. Competitors were riding on the company’s coattails, copying the brand’s straight-sided bottle – which was easily imitated – eroding market share and confusing consumers. Something had to be done. In this sea of sameness, Coca-Cola needed a way to stand out, to be […]

What Pharma marketers need to consider when pursuing digital innovation

Many of our pharmaceutical clients are challenged when tackling projects that involve digital technology or interactive tools like chatbots or webinars. The creative may be solid, the technology may work, but moving healthcare projects from concept to launch requires seeing them through rigorous promotional review meetings (PRM). Getting digital submissions “PRM ready” – or as […]

Luckie Acquires Marbury Creative Group

Atlanta/Birmingham – April 2, 2024 – Luckie & Company announced today the acquisition of Marbury Creative Group, an Atlanta-based creative marketing agency recognized for its work in the pharmaceutical, food and beverage, and hospitality industries. The acquisition brings Luckie valuable expansion in critical areas, including content, search engine marketing, and media strategy and planning, plus […]

Tom Luckie Earns Silver Medal Award From American Advertising Foundation

BIRMINGHAM – March 4, 2024 – AAF Birmingham, the local chapter of the American Advertising Foundation,  presented one of the organization’s highest honors—the Silver Medal Award—to Luckie & Co. Chairman Tom Luckie on March 1st. Also known as the nonprofit’s lifetime achievement award, AAF Birmingham’s Silver Medal Award recognizes ad professionals for their work to […]

How Effective Is Your Patient Savings Program?

While the economy hasn’t officially fallen into a recession (thankfully), we are still facing stiff headwinds. Layoffs continue to be at the top of our newsfeeds, and rising costs are still a burden for many households across the nation, creating real hardship for those dealing with chronic conditions. Having an effective patient assistance program that […]