Tom Luckie Earns Silver Medal Award From American Advertising Foundation
BIRMINGHAM – March 4, 2024 – AAF Birmingham, the local chapter of the American Advertising Foundation, presented one of the organization’s highest honors—the Silver Medal Award—to Luckie & Co. Chairman Tom Luckie on March 1st. Also known as the nonprofit’s lifetime achievement award, AAF Birmingham’s Silver Medal Award recognizes ad professionals for their work to […]
How Effective Is Your Patient Savings Program?
While the economy hasn’t officially fallen into a recession (thankfully), we are still facing stiff headwinds. Layoffs continue to be at the top of our newsfeeds, and rising costs are still a burden for many households across the nation, creating real hardship for those dealing with chronic conditions. Having an effective patient assistance program that […]
Amplify Your Impact: Top 5 Best Practices for Mastering Social Media in Healthcare
In healthcare’s dynamic landscape, using social media frequently – and the right way – is crucial for engaging healthcare professionals and patients. But standing out is a challenge. How can your content make a real impact? The Point of the Story: To craft a successful social media plan in healthcare, blend audience insights, consistent […]
Smart Planning for an Uncertain New Year
Well, we made it to December. Soon we will say goodbye to 2023 and all the ups and downs that came with it. To be frank, it was quite a different year than I anticipated. Instead of seeing the end of the pandemic and all the negative circumstances that came with it, it is clear we […]
Southern Research Partners With Luckie To Launch Community Health Catalyst Platform
BIRMINGHAM, October 23, 2023 — Southern Research has chosen Luckie & Co. as its marketing partner for the launch of the Community Health Catalyst platform, a unique clinical trials hub that will support patients and primary care physicians across Alabama with cutting-edge care and access to the newest tools in medicine. Headquartered in Birmingham, […]
What I Heard at Digital Pharma East 2023
It’s always good to step away from the endless Zoom meetings and emails to spend time with other pharma marketers and discuss what’s happening in pharmaceutical marketing. The in-person session for Digital Pharma East was held September 11-14 in Philadelphia, PA. Attendance was significantly higher than in 2022, and the discussions were much more robust. […]
Navigating the Tech Tsunami: The Indispensable Role of Your Marketing Solutions Partner
Keeping up with constant technology changes can be exhausting. Only 12 years ago, there were 150 marketing automation platforms to boost and optimize marketing efforts. There are 11,038 options, as of today, to streamline workflows and assess campaign performance. Last year, Web3 and NFTs dominated technology conversations, and then AI emerged, transforming business and personal […]
