How Challenger Brands Can Win with AI: Stop Playing Catch-Up, Start Innovating
As industry giants pour millions into complex AI initiatives, challenger brands have an unprecedented opportunity to prove that surgical precision beats brute force. AI has leveled the marketing playing field, allowing nimble brands to outmaneuver larger competitors. The key is identifying high-impact opportunities where AI can amplify your existing strengths. Here’s a practical roadmap: Move […]
Luckie Names John Petersen General Manager of Luckie Health
ATLANTA [November 25, 2024] – Luckie & Company is pleased to announce the appointment of John Petersen as General Manager of Luckie Health. In this role, Petersen will spearhead the agency’s efforts to provide innovative, patient-centric marketing solutions for challenger brands in the healthcare and consumer products health sectors. Petersen has more than 30 years […]
What I Heard at DTC National 2024
I had the privilege of speaking at the DTC National Conference sponsored by Xpectives Health this year, which meant I also got to be part of more than a dozen sessions about healthcare marketing and how to reach today’s consumers. Many important conversations were centered on the challenges of engaging consumers while ensuring data security […]
Luckie Health’s Kamala Prince to Present at 24th Annual DTC National Conference
Kamala Prince, managing director of Luckie Health, is a speaker at this year’s DTC National Conference, which is part of Xpectives.Health Summit in Boston April 16-18. The DTC National Conference is the largest annual meeting focused solely on direct-to-consumer pharmaceutical marketing. Presentations showcase the latest insights, research and case studies for marketers to gain a […]
Coca-Cola’s Iconic Bottle – A Masterclass in Distinctive Assets
The Problem In the early 1900s, Coca-Cola faced a daunting problem: Copycats. Competitors were riding on the company’s coattails, copying the brand’s straight-sided bottle – which was easily imitated – eroding market share and confusing consumers. Something had to be done. In this sea of sameness, Coca-Cola needed a way to stand out, to be […]
What Pharma marketers need to consider when pursuing digital innovation
Many of our pharmaceutical clients are challenged when tackling projects that involve digital technology or interactive tools like chatbots or webinars. The creative may be solid, the technology may work, but moving healthcare projects from concept to launch requires seeing them through rigorous promotional review meetings (PRM). Getting digital submissions “PRM ready” – or as […]
Luckie Acquires Marbury Creative Group
Atlanta/Birmingham – April 2, 2024 – Luckie & Company announced today the acquisition of Marbury Creative Group, an Atlanta-based creative marketing agency recognized for its work in the pharmaceutical, food and beverage, and hospitality industries. The acquisition brings Luckie valuable expansion in critical areas, including content, search engine marketing, and media strategy and planning, plus […]
