Healthcare’s front door has moved. Is your brand still outside?
The real patient-provider experience begins when someone asks AI “Why am I feeling this way?” Imagine this: You’ve launched a breakthrough therapy. The science is sound. The marketing is flawless. But uptake is slow. Providers aren’t bringing it up. Patients aren’t asking for it. Now picture the patient journey. Before the doctor visit, the patient […]
The Three Biggest Obstacles to AI Adoption, According to the 2025 State of Marketing AI Report
While AI adoption is clearly accelerating, there are still fundamental gaps that could make or break companies and careers in the coming years. That’s the key takeaway from the recently published 2025 State of Marketing AI Report. This is the fifth year that Paul Roetzer and his team have conducted this survey, and it offers […]
Luckie Adds Partner to its Healthcare Client Roster
Echo IQ is tapping Luckie’s business intelligence and brand strategy practices for nationwide product launches. ATLANTA [May 13, 2025] – Luckie & Co. has added an innovative company in the healthcare industry to its client roster. Echo IQ will be working with Luckie Health, a dedicated practice within the agency focused exclusively on solving business […]
ARE WE ENTERING A NEW ERA FOR DMOs?
Destination marketing organizations (DMOs) and tourist development councils (TDCs) are keeping their eyes peeled on two bills that recently passed the Florida House of Representatives and have made their way to the Senate. House Bill 1221 affects how tourist development tax (TDT) revenues can be used, reallocating proceeds to property tax credits and eliminating the […]
How AI Is Making Hyper-Personalization Accessible to Challenger Brands
Remember when adding someone’s first name to an email was considered personalization? Today, the bar is much higher. Consumers now expect brands to know their preferences, anticipate their needs and deliver relevant content at just the right moment. Back in the 2010s, big players like Amazon, Netflix and Starbucks paved the way, investing millions in […]
Navigating the (Near) Future of Consumer Health Products
I recently attended the Consumer Health Products Association (CHPA) Self-Care Leadership Summit in San Antonio, where leaders from the top names in consumer health gathered to share insights, discuss challenges and chart the course ahead. CHPA is the national trade association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines, dietary supplements and medical […]
The AI Research Reality Check: What Marketers Need to Know About Deep Research Tools
Lately, LinkedIn has been flooded with AI influencers hyping the “game changing” capabilities of deep research tools from OpenAI, Google, Perplexity and xAI. But hands-on testing, including a typical marketing research assignment (a Nike competitive analysis), has revealed a far more nuanced reality. Are they valuable? Absolutely. A silver bullet? Not quite. The Speed-to-Insight Advantage Let’s give credit […]