Bridge Senior Living | Creating a new social media for seniors

Radio Recliner

A pirate radio station run by real Resident DJs at retirement communities across the country, so they can stay connected while they're confined to their rooms.

Isolation is always a problem for senior living residents. Then suddenly, they weren’t able to leave their rooms or even see their families. How could we help Bridge Senior Living residents battle isolation?

We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We worked with Lifestyle Directors across the country to identify seniors to host their own radio shows. These Resident DJs share stories and songs from the comfort of their recliners, recording their shows by phone. They give shoutouts to friends, family, and staff. Any retiree, and anyone who’s missing one, can participate by calling 855-863-0050 to tell a story and dedicate a song.

The story has gotten national news coverage, including CBS This Morning, Live with Kelly & Ryan, NPR, ABC, NBC, and FOX, as well as morning radio shows, newspapers, and the ad press. Bridge was the lone bright spot in news coverage about the senior housing industry. It also created a unique point of difference in a category with little innovation. Tune in now at

-Cannes Lions / 1 Gold, 1 Bronze, 3x Shortlists
-Clio Awards / 2 Silver, 1 Bronze
-One Show / 1 Bronze, 3 Merits
-Webby Awards / Nominee & 2 Honorees
-New York Festivals / Gold, Silver, Bronze
-Communication Arts Ad Annual / Digital Advertising
-Radio Mercury Awards / Best Use of Audio
-National Addys / Judges’Choice, Gold
-Atlanta Addys / Best in Show, Judge’s Choice, 2 Gold


Media Budget

$6 MM

Earned Media



53.3 MM


3.9 MM

Social Impressions

An injection of hope that we probably all need these days. - Washington Post

Dolly Parton Surprise Call

An important social service. - NPR