50 Years of Unwrapping Smiles

Growing A Brand For 40 Years.

Luckie has a more than 40-year relationship with McKee Foods and Little Debbie. Over that time, we’ve helped the company build the leading brand in the category by far.

We did this by tapping into what’s true about the brand, staying true to the consumer while evolving the brand to keep it relevant through changing times. From introducing the brand to new markets, to reaching No. 1 nationally, to entering the social media age, Luckie has been with Little Debbie every step of the way.

As consumer tastes and shopping habits have evolved, we’ve also helped Little Debbie refine its segmentation, content and media strategies in ways that have grown the business even when the overall category stayed flat.

Together, we’ve built one of America’s CPG success stories.

No. 1

Social Brand In The Category

No. 1

Best-Selling Snack Cake In America

No. 1

Cupcake (Beating Hostess)

Growth From $200 Million To Over $1 Billion In Sales During Luckie's Work With The Brand

The 80’S

The 70’S