Regions | Seeing SEC Everywhere
Consumers usually only engage with bank social media accounts to complain — even among the big brands. For years, Regions has leveraged its Official Bank of the SEC sponsorship to drive engagement, but in 2023, the challenge was amplified: How do we turn passive fans into active participants, week after week?
Every activation for the sponsorship — from social media to in-person experiences — aligned under a strategy that seamlessly put fans front and center.
The Seeing SEC Everywhere campaign turned the fan experience into a game. Hidden, team-specific Easter eggs across Regions’ channels kept audiences coming back, driving sustained engagement. The program extended into live events, creating the most successful activation to date. By ensuring a cohesive, strategically aligned execution, Regions didn’t just sponsor SEC fandom — it became part of it.
YoY increase in social media engagement
on-site impressions
increase in social media followers
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