The Lodge at Gulf State Park | Where Connection Comes Naturally
An upscale Hilton hotel located on Alabama’s Gulf Coast wanted to drive bookings for travel stays AND dining at two of its premier on-site restaurants. A leader in eco-tourism, The Lodge at Gulf State Park aimed to raise awareness of the pristine state park property for consumers in Alabama and surrounding states. At the same time, the restaurants sought an opportunity to increase reservations among both leisure travelers and locals.
By strategically placing SEM, Meta and display ads based on user metrics, Luckie removed the luck, launching a digital awareness campaign with the goal of increasing conversions, while reaching travelers and local residents during the high and shoulder seasons. Hotel or “stay focused” ads featured the full-service, eco-friendly resort in its stunning natural habitat, while placements for the restaurants showcased fresh, local food & beverages paired with incredible ocean views. Both ads communicated clear calls to action: book a hotel stay or make a reservation at one of the restaurants. The results speak for themselves.
Impressions generated throughout the campaign
Clicks across search & display ads
Total booking and reservation requests
3160 Main Street, Suite 200
Duluth, GA 30096
1143 1st Avenue S, Suite 110
Birmingham, AL 35233