Ed Mizzell

Managing Director



If anyone knows more about Luckie culture than Ed, it would have to be Luckie family members themselves. Ed has been with Luckie since 1981, about the time the term “internet” was first mentioned.

Before Ed’s journey led him to Luckie, he fought off native wildlife in South Africa and Venezuela to launch pharmaceutical products. Once he returned to the States, Ed joined Luckie and has filled many roles during his lengthy tenure. He now helps guide agency operations and maintain Luckie’s longtime reputation for fiscal responsibility and strategic growth. He continues to foster high-level relationships with a variety of clients and offer advice and guidance from his position on the board.

Outside of Luckie life, Ed is a passionate outdoorsman. He enjoys breathing in the fresh air and casting a line out in the lake with his son.

With Luckie since: 1981

Expertise: Consumer packaged goods, tourism and outdoor recreation

Key client experience: Little Debbie, Alabama Tourism Department, Alabama Department of Conservation and Natural Resources