The Pharmacy Is Still the Place To Be
This month (August 17-19), the National Association of Chain Drug Stores (NACDS) hosts the Total Store Expo, the largest gathering of retailers and suppliers in the health and wellness industry. This expo showcases new products, technologies and services for retailers, including traditional drugstores, supermarkets and mass merchants with pharmacies. Pharmacies have been a central part […]
Luckie & Company Named One of North America’s Top 100 Healthcare Marketing Agencies
ATLANTA and BIRMINGHAM — June 11, 2024 — Medical Marketing + Media (MM+M) magazine today released their annual ranking of the top 100 healthcare marketing firms in North America and Luckie has been named to the 2024 list. The MM+M Agency 100 includes medical marketing and communications agencies that range from boutique shops to global […]
What I Heard at DTC National 2024
I had the privilege of speaking at the DTC National Conference sponsored by Xpectives Health this year, which meant I also got to be part of more than a dozen sessions about healthcare marketing and how to reach today’s consumers. Many important conversations were centered on the challenges of engaging consumers while ensuring data security […]
Luckie Health’s Kamala Prince to Present at 24th Annual DTC National Conference
Kamala Prince, managing director of Luckie Health, is a speaker at this year’s DTC National Conference, which is part of Xpectives.Health Summit in Boston April 16-18. The DTC National Conference is the largest annual meeting focused solely on direct-to-consumer pharmaceutical marketing. Presentations showcase the latest insights, research and case studies for marketers to gain a […]
What Pharma marketers need to consider when pursuing digital innovation
Many of our pharmaceutical clients are challenged when tackling projects that involve digital technology or interactive tools like chatbots or webinars. The creative may be solid, the technology may work, but moving healthcare projects from concept to launch requires seeing them through rigorous promotional review meetings (PRM). Getting digital submissions “PRM ready” – or as […]
How Effective Is Your Patient Savings Program?
While the economy hasn’t officially fallen into a recession (thankfully), we are still facing stiff headwinds. Layoffs continue to be at the top of our newsfeeds, and rising costs are still a burden for many households across the nation, creating real hardship for those dealing with chronic conditions. Having an effective patient assistance program that […]
Amplify Your Impact: Top 5 Best Practices for Mastering Social Media in Healthcare
In healthcare’s dynamic landscape, using social media frequently – and the right way – is crucial for engaging healthcare professionals and patients. But standing out is a challenge. How can your content make a real impact? The Point of the Story: To craft a successful social media plan in healthcare, blend audience insights, consistent […]
