Winning with AI: The Healthcare Marketer’s Roadmap for 2025

As I think about 2025 and the most important opportunities for healthcare brands, AI is at the top of the list. Artificial intelligence (AI) is reshaping the healthcare industry – and the economy at large – at an unprecedented pace. From personalized patient care to operational efficiency, AI is driving transformative change that will help […]

Luckie Names John Petersen General Manager of Luckie Health

ATLANTA [November 25, 2024] – Luckie & Company is pleased to announce the appointment of John Petersen as General Manager of Luckie Health. In this role, Petersen will spearhead the agency’s efforts to provide innovative, patient-centric marketing solutions for challenger brands in the healthcare and consumer products health sectors. Petersen has more than 30 years […]

The Pharmacy Is Still the Place To Be

This month (August 17-19), the National Association of Chain Drug Stores (NACDS) hosts the Total Store Expo, the largest gathering of retailers and suppliers in the health and wellness industry. This expo showcases new products, technologies and services for retailers, including traditional drugstores, supermarkets and mass merchants with pharmacies. Pharmacies have been a central part […]

Luckie & Company Named One of North America’s Top 100 Healthcare Marketing Agencies

ATLANTA and BIRMINGHAM — June 11, 2024 — Medical Marketing + Media (MM+M) magazine today released their annual ranking of the top 100 healthcare marketing firms in North America and Luckie has been named to the 2024 list. The MM+M Agency 100 includes medical marketing and communications agencies that range from boutique shops to global […]

What I Heard at DTC National 2024

I had the privilege of speaking at the DTC National Conference sponsored by Xpectives Health this year, which meant I also got to be part of more than a dozen sessions about healthcare marketing and how to reach today’s consumers. Many important conversations were centered on the challenges of engaging consumers while ensuring data security […]

Luckie Health’s Kamala Prince to Present at 24th Annual DTC National Conference

Kamala Prince, managing director of Luckie Health, is a speaker at this year’s DTC National Conference, which is part of Xpectives.Health Summit in Boston April 16-18. The DTC National Conference is the largest annual meeting focused solely on direct-to-consumer pharmaceutical marketing. Presentations showcase the latest insights, research and case studies for marketers to gain a […]

What Pharma marketers need to consider when pursuing digital innovation

Many of our pharmaceutical clients are challenged when tackling projects that involve digital technology or interactive tools like chatbots or webinars. The creative may be solid, the technology may work, but moving healthcare projects from concept to launch requires seeing them through rigorous promotional review meetings (PRM). Getting digital submissions “PRM ready” – or as […]