In a world that is constantly evolving, healthcare is moving even faster. Finding a partner that has a way of keeping up with things is a necessity. Our extensive healthcare experience gives us deep understanding of the challenges you face, and our ability to take luck out of the equation allows us to give you actionable solutions rooted in data.
How can pharmaceutical and med device brands grow business if sales representatives can’t reach customers?
How can pharmaceutical and med device brands grow business if sales representatives can’t reach customers?
Segmented Targeting and Optimization For a pharmaceutical skincare client, we accelerated the journey from rosacea discovery to treatment by engaging undiagnosed, diagnosed and treating patients through omnichannel efforts. • Approach: Building segments based on attitudinal profiles; analyzing impact of segments on a launch campaign; using insights from that benchmark to recommend changes to creative to better reach these groups • Results: Growth with 2 key segments who were declining during the launch campaign; saw an increase in scripts during the late summer months, when rosacea is typically down Identifying New Audiences through Data Insight For an urgent care center client, we unlocked opportunities with a new target audience that had been unacknowledged to increase recognition and expand into new markets. • Approach: Found the biggest unmet opportunity with millennials and shifted our approach to cater to their behavior and expectations • Results: Rebranded and evolved experience; positioned them with relevance thru messages like convenience and access; bult more digital access through mobile site and text alerts; extended the relationship through social media, CRM, and mobile notifications; optimized the new brand in existing and new markets.
How can healthcare brands improve patient engagement?
Segmented Targeting and Optimization For a pharmaceutical skincare client, we accelerated the journey from rosacea discovery to treatment by engaging undiagnosed, diagnosed and treating patients through omnichannel efforts. • Approach: Building segments based on attitudinal profiles; analyzing impact of segments on a launch campaign; using insights from that benchmark to recommend changes to creative to better reach these groups • Results: Growth with 2 key segments who were declining during the launch campaign; saw an increase in scripts during the late summer months, when rosacea is typically down Identifying New Audiences through Data Insight For an urgent care center client, we unlocked opportunities with a new target audience that had been unacknowledged to increase recognition and expand into new markets. • Approach: Found the biggest unmet opportunity with millennials and shifted our approach to cater to their behavior and expectations • Results: Rebranded and evolved experience; positioned them with relevance thru messages like convenience and access; bult more digital access through mobile site and text alerts; extended the relationship through social media, CRM, and mobile notifications; optimized the new brand in existing and new markets.
How can healthcare companies make marketing data more actionable?
Segmented Targeting and Optimization For a pharmaceutical skincare client, we accelerated the journey from rosacea discovery to treatment by engaging undiagnosed, diagnosed and treating patients through omnichannel efforts. • Approach: Building segments based on attitudinal profiles; analyzing impact of segments on a launch campaign; using insights from that benchmark to recommend changes to creative to better reach these groups • Results: Growth with 2 key segments who were declining during the launch campaign; saw an increase in scripts during the late summer months, when rosacea is typically down Identifying New Audiences through Data Insight For an urgent care center client, we unlocked opportunities with a new target audience that had been unacknowledged to increase recognition and expand into new markets. • Approach: Found the biggest unmet opportunity with millennials and shifted our approach to cater to their behavior and expectations • Results: Rebranded and evolved experience; positioned them with relevance thru messages like convenience and access; bult more digital access through mobile site and text alerts; extended the relationship through social media, CRM, and mobile notifications; optimized the new brand in existing and new markets.