Luckie’s Work for U.S. Civil Rights Trail Wins a Gold

BIRMINGHAM and ATLANTA, Nov. 12, 2019 – Marketing solutions firm Luckie and its client Alabama Tourism captured top honors at the 2019 World Travel Market (WTM) London on Nov. 5. The U.S. Civil Rights Trail won a gold International Travel & Tourism Award for “Best Regional Destination Campaign,” a first for a U.S. state tourism […]

How to Target Today’s Tech-Savvy Travelers

There is universal agreement across the hospitality industry that customer segmentation is an efficient and resourceful way to market to guests. Regardless of how you label your individual segments—corporate, leisure, meeting, bleisure, etc.—looking at guests based on usage habits, demographics and transactional data is a baseline of your sales and marketing strategy. No doubt you […]

Luckie & Co. and Alabama Tourism Department Share National Award

ATLANTA — June 9, 2018 – Marketing solutions firm Luckie & Co. in partnership with longtime client Alabama Tourism Department, has won a prestigious Silver ADDY honor for their work on the U.S. Civil Rights Trail project. The awards ceremony took place on June 8 in Chicago. The American Advertising Awards (ADDYs) are the advertising […]

How Travelers Use Pinterest vs. Instagram and Why It Matters to Marketers

Right now, many social media channels are starting to borrow heavily from one another. Several have introduced stories, live capabilities and other features to help individuals and marketers plan content and push it to their audiences. And while at first glance it might seem like all social networks are becoming the same, the exact opposite […]