Luckie Named Agency Of Record For RaceTrac
ATLANTA, July 12, 2023 – Marketing firm Luckie & Co. has been named the creative and brand agency of record for RaceTrac. Luckie will be responsible for brand strategy, advertising creative, analytics, social content strategy, and communications planning. The agency won the business in a competitive pitch against four other finalists in May 2023. Headquartered […]
Another Day, Another Data Breach (Thank goodness it’s not yours – this time.)
Data breaches are becoming increasingly common, and no industry is immune to the threat of cyberattacks. In healthcare specifically, consumer data security cannot be left to luck. Personal health information (PHI) is highly sensitive, valuable and among the most regulated, making it a prime target for cybercriminals. Data breaches are not only a financial threat, […]
Breaking Down the Banking Trends of 2023
The economy may seem unpredictable, but how banks respond to its challenges and opportunities doesn’t have to be. Strategy Director Zachary Carpenter and Account Director Tripp Durant break down three of banking’s most impactful trends for 2023. Trend 1: Social infotainment holds the key for Gen Z Gen Z customers are valuable for banks — […]
Jack’s Family Restaurants Names Luckie Digital Agency of Record
BIRMINGHAM — Luckie has been named digital agency of record for Jack’s Family Restaurants (Jack’s), effective immediately. With more than 200 locations in four southern states, Jack’s is a fast-growing QSR brand committed to serving high-quality, hand-made Southern food with an emphasis on community involvement and charitable giving. Luckie will be responsible for digital brand […]
Luckie Launches a Healthcare Division
Marketing solutions agency Luckie today announced the launch of “Luckie Health,” a dedicated practice within the agency focused exclusively on solving business challenges for healthcare brands. Led by a group of former pharma marketing executives, Luckie Health will offer a business-first, data-centric approach to the challenges of healthcare marketing. “Everything about the healthcare ecosystem is […]
What’s Luck Got To Do With It?
You might have noticed us talking a little differently lately. Less “see what others don’t” and more “it’s not luck; it’s Luckie.” That’s not just a clever turn of phrase – it’s a guidepost for everything we do. Our name might be Luckie, but we don’t believe in luck. Let’s break it down. It’s Not […]
Luckie Opens Three New Offices
BIRMINGHAM – Marketing agency Luckie & Company recently hosted a business event to launch the opening of their new 15,000 sq ft office in downtown Birmingham, adjacent to the neighborhood where the company started 70 years ago. At the event, which included a panel discussion with business and civic leaders about preparing for the workforce of […]
Building a Bridge to a Better Humanity
It’s not often in the world of advertising that you can create the headline “What Happened Here Changed the World,” mean it literally and back it up conclusively. The U.S. Civil Rights Trail is one of those assignments. It has been an opportunity to build the product from scratch and to build a campaign that […]
Luckie Names Stephanie Naman Executive Creative Director
Luckie and Company has announced that Stephanie Naman is the agency’s new Executive Creative Director. Naman will be responsible for advancing Luckie’s creative vision to take full advantage of the agency’s business intelligence, technology, and strategy capabilities to deliver high-impact solutions for clients across industries. Stephanie will serve on the agency’s executive committee. “Stephanie is […]
Meet Luckie
At Luckie, you’ll work with a bunch of smart and nice people who solve marketing problems in ways that cannot be ignored for an amazing roster of clients. We’re looking for data hounds, strategy wonks, client relationship whisperers, design dynamos, code masters, word wizards and puppies. Yes, puppies – because a dog-friendly work environment […]