Tom Luckie Earns Silver Medal Award From American Advertising Foundation
BIRMINGHAM – March 4, 2024 – AAF Birmingham, the local chapter of the American Advertising Foundation, presented one of the organization’s highest honors—the Silver Medal Award—to Luckie & Co. Chairman Tom Luckie on March 1st. Also known as the nonprofit’s lifetime achievement award, AAF Birmingham’s Silver Medal Award recognizes ad professionals for their work to […]
Southern Research Partners With Luckie To Launch Community Health Catalyst Platform
BIRMINGHAM, October 23, 2023 — Southern Research has chosen Luckie & Co. as its marketing partner for the launch of the Community Health Catalyst platform, a unique clinical trials hub that will support patients and primary care physicians across Alabama with cutting-edge care and access to the newest tools in medicine. Headquartered in Birmingham, […]
Luckie Named Agency Of Record For RaceTrac
ATLANTA, July 12, 2023 – Marketing firm Luckie & Co. has been named the creative and brand agency of record for RaceTrac. Luckie will be responsible for brand strategy, advertising creative, analytics, social content strategy, and communications planning. The agency won the business in a competitive pitch against four other finalists in May 2023. Headquartered […]
Another Day, Another Data Breach (Thank goodness it’s not yours – this time.)
Data breaches are becoming increasingly common, and no industry is immune to the threat of cyberattacks. In healthcare specifically, consumer data security cannot be left to luck. Personal health information (PHI) is highly sensitive, valuable and among the most regulated, making it a prime target for cybercriminals. Data breaches are not only a financial threat, […]
Breaking Down the Banking Trends of 2023
The economy may seem unpredictable, but how banks respond to its challenges and opportunities doesn’t have to be. Strategy Director Zachary Carpenter and Account Director Tripp Durant break down three of banking’s most impactful trends for 2023. Trend 1: Social infotainment holds the key for Gen Z Gen Z customers are valuable for banks — […]
Jack’s Family Restaurants Names Luckie Digital Agency of Record
BIRMINGHAM — Luckie has been named digital agency of record for Jack’s Family Restaurants (Jack’s), effective immediately. With more than 200 locations in four southern states, Jack’s is a fast-growing QSR brand committed to serving high-quality, hand-made Southern food with an emphasis on community involvement and charitable giving. Luckie will be responsible for digital brand […]
Luckie Launches a Healthcare Division
Marketing solutions agency Luckie today announced the launch of “Luckie Health,” a dedicated practice within the agency focused exclusively on solving business challenges for healthcare brands. Led by a group of former pharma marketing executives, Luckie Health will offer a business-first, data-centric approach to the challenges of healthcare marketing. “Everything about the healthcare ecosystem is […]