Meet Luckie
At Luckie, you’ll work with a bunch of smart and nice people who solve marketing problems in ways that cannot be ignored for an amazing roster of clients. We’re looking for data hounds, strategy wonks, client relationship whisperers, design dynamos, code masters, word wizards and puppies. Yes, puppies – because a dog-friendly work environment […]
The Pitfalls of Data-Driven Planning
What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie join The MM+M Podcast […]
A Merger of Creativity and Data
We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those who are making Luckie what it is today.
Luckie Wins Gold and Bronze Cannes Lions
It’s been an amazing year at Luckie. New wins, new hires, new innovations. And now joining the list, shiny new Gold and Bronze Lions at Cannes Lions International Festival of Creativity. We’re incredibly proud of the great team and partners we have at Luckie, and are looking forward to see what the rest of 2021 brings. […]
Luckie Plans a Return to Downtown Birmingham
Luckie will soon find its way back into the heart of the Magic City. Check out the link below to learn more about our move to the Denham Building in downtown Birmingham. https://www.bizjournals.com/birmingham/news/2021/05/26/luckie-to-relocate-to-downtown-birmingham.html?b=1622058548%5E21913985
Mitch Bennett on Super Bowl LV Ads
If you watched Birmingham’s ABC 33/40 station this week, you may have seen a familiar face. Luckie CCO Mitch Bennett joined the team at “Talk of Alabama” to discuss what’s to come during this year’s Super Bowl ads. Hear why he thinks new and small brands are poised to win big, and how data is […]
A Message of Remembrance from Tommy Luckie on 9/11
This morning, I was out early and saw a flag at half-mast. I was reminded that this is the anniversary of 9/11. On this day 19 years ago, almost 3,000 people were killed in the largest terrorist attack on American soil. Today is officially called “Patriot Day,” a national day of service and remembrance that commemorates […]
Melinda’s Hot Sauce Taps Luckie For Brand and Channel Marketing Support
ATLANTA and BIRMINGHAM, Aug. 17, 2020 – Marketing solutions firm Luckie & Company is adding some heat to the agency’s growing roster of clients. Melinda’s Hot Sauce has retained Luckie as its agency of record to manage corporate brand strategy and product positioning, creative, digital and media for the company’s existing product lines and […]
FORMER PRINCIPAL AT REDPEPPER JOINS LUCKIE AS COO
BIRMINGHAM and ATLANTA, April 17, 2020 – Marketing solutions firm Luckie has a new chief operating officer. David McMullen joined the Luckie team in mid-March. McMullen has a long history of working with and growing independent, family-owned agencies. He comes to Luckie from Nashville-based redpepper where he ran the agency as COO while leading the […]
Joe Snowden, Chief Growth Officer
ATLANTA and BIRMINGHAM – February 19, 2020 – Marketing solutions firm Luckie announced today that Joe Snowden has joined the agency as Chief Growth Officer, a new role focused on business development, marketing, and growth strategies. Snowden has 30 years’ experience in agency management. He founded McRae Communications in 1990 and grew it into one of the […]