Super Bowl LX Advertising 2026: What This Year’s Commercials Reveal About Brand Strategy, Culture, and the Future of Marketing
Super Bowl LX was not defined by one dominant creative style, but by one dominant goal: reassurance. In 2026, brands weren’t competing just for laughs or spectacle — they were competing to feel safe to choose. The most effective commercials grounded consumers in clarity, familiarity, emotional resonance, and real-world usefulness. Artificial intelligence emerged as a […]
The AI Accountability Era: 6 Shifts CMOs Can’t Ignore in 2026
Here’s a stat that should make every marketing leader uncomfortable. According to BCG’s latest research across 1,250+ firms, 60% of companies globally are generating ZERO material value from their AI investments. Meanwhile, 61% of CEOs say they’re under increasing pressure to show AI returns compared to a year ago. So, it’s safe to say the […]
Luckie Names Scott Gelber Chief Executive Officer to Lead Next Phase of Agency’s Growth
BIRMINGHAM and ATLANTA, October 6, 2025 — Marketing agency Luckie announced today that Scott Gelber is the company’s new chief executive officer, marking a key leadership transition as the firm looks to accelerate growth across the Southeast. Gelber joins Luckie after nearly 25 years at Merkley+Partners, a New York-based Omnicom agency, where he most recently […]
Luckie & Co. Appoints Chief AI Officer
ATLANTA and BIRMINGHAM, AL – [November 13, 2024] – Luckie & Co. has announced the appointment of Mark Unrein to Chief AI Officer (CAIO). In this new role for the company, Mark leads Luckie’s AI strategy, advancing the integration of tools and technologies across the agency to transform client-partner businesses and accelerate the agency’s growth. […]
Tina Chadwick Joins Luckie as Head of Accounts
ATLANTA and BIRMINGHAM – Sept. 4, 2024 – Marketing solutions agency Luckie today announced that Tina Chadwick has joined the agency as head of accounts. In her new role, Chadwick is responsible for oversight of Luckie’s client solutions and account management functions, ensuring client engagements are met with innovative, high-impact solutions and providing leadership for Luckie’s […]
Luckie & Company Named One of North America’s Top 100 Healthcare Marketing Agencies
ATLANTA and BIRMINGHAM — June 11, 2024 — Medical Marketing + Media (MM+M) magazine today released their annual ranking of the top 100 healthcare marketing firms in North America and Luckie has been named to the 2024 list. The MM+M Agency 100 includes medical marketing and communications agencies that range from boutique shops to global […]
Luckie Acquires Marbury Creative Group
Atlanta/Birmingham – April 2, 2024 – Luckie & Company announced today the acquisition of Marbury Creative Group, an Atlanta-based creative marketing agency recognized for its work in the pharmaceutical, food and beverage, and hospitality industries. The acquisition brings Luckie valuable expansion in critical areas, including content, search engine marketing, and media strategy and planning, plus […]