Remember When We Thought TikTok Was Done?
It’s now the fastest-growing commerce channel in America — and CPG brands that figured out the creator math are eating everyone else’s lunch. Cast your mind back to January 19, 2025. TikTok went dark in the United States. Users opened the app to a message telling them it was banned. App stores pulled the download. […]
How Creative and Data Realized “You’ve Got a Friend in Me”
“This wasn’t flying. That was falling with style!” When Luckie, then a 60-year-old traditional ad agency, acquired a small but mighty data shop in 2012, our creative team reacted much the same way Toy Story’s Woody did when eyeing Buzz Lightyear for the first time. We noted the impressive wingspan, acknowledged the bells and whistles, […]
Melinda’s Hot Sauce Taps Luckie For Brand and Channel Marketing Support
ATLANTA and BIRMINGHAM, Aug. 17, 2020 – Marketing solutions firm Luckie & Company is adding some heat to the agency’s growing roster of clients. Melinda’s Hot Sauce has retained Luckie as its agency of record to manage corporate brand strategy and product positioning, creative, digital and media for the company’s existing product lines and […]
The Importance of Micro Influencers for CPG Brands
As a mid-millennial (what I’m calling the 1986-1991 birth year babies), most people assume my days consist of avocado toast, checking social media platforms every five minutes, midday yoga classes and quite literally keeping up with the Kardashians by sharing and liking all of their content. In reality, I don’t follow a single Kardashian and […]
Creating Opportunities Within CPG Disruption
I’m the holy grail for most CPG brands. I’m the millennial xennial mom, the primary shopper, the master of the list – when I make a list. Part-time Instacarter, part-time aisle walker, my shopping habits change as quickly as my 4-year-old’s mood. The CPG landscape is evolving just as quickly. A new shopper behavioral […]
Luckie & Company Announces Partnership with Le Sueur
Brand To Receive a Partnership That’s Anything but Canned Birmingham, Ala – Luckie & Company is pleased to announce its partnership with Le Sueur vegetables, a company providing “premium vegetables perfected each spring since 1903.” Luckie has been enlisted as the company’s Agency of Record and will be tasked with delivering and developing brand messaging, […]