The Pitfalls of Data-Driven Planning
What is your data telling you? Most pharma marketers either aren’t getting the health care professional (HCP) insights they need to drive impact or don’t know how to interpret what data they do have in an actionable way. As marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie join The MM+M Podcast […]
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small number of sufferers. Mass-market media vehicles aren’t targeted enough to reach a smaller audience without excessive waste, and they may miss the target audience entirely. However, patient opinion leaders can help marketers educate these difficult-to-reach […]
A Merger of Creativity and Data
We’re celebrating 10 years since the merger of IL and Luckie. 10 years of Thinking. Plotting. Twisting. What if-ing. Creating groundbreaking strategies and making meaningful change in the marketplace. Let’s dive into the past 10 years of innovation and hear from those who are making Luckie what it is today.
Luckie Wins Gold and Bronze Cannes Lions
It’s been an amazing year at Luckie. New wins, new hires, new innovations. And now joining the list, shiny new Gold and Bronze Lions at Cannes Lions International Festival of Creativity. We’re incredibly proud of the great team and partners we have at Luckie, and are looking forward to see what the rest of 2021 brings. […]
Hey, Siri — are advertisers still tracking me?
A cookie-less future has been imminent for the past few years. We just saw IDFA changes rolled out in iOS 14 after some delays, and now Apple is shaking things up again. Just announced at WWDC, Apple will roll out features that will again force us to change our approach as marketers. What is […]
Dave McMullen on What Sets Luckie Apart
Guiding clients on managing a seamless integration between customers and prospects is what our chief operating officer, Dave McMullen, believes sets Luckie apart. Listen below to hear more from him on the newest episode of “Simon Says, Let’s Talk Business,” a podcast featuring interviews with high-preforming business professionals.
Luckie Plans a Return to Downtown Birmingham
Luckie will soon find its way back into the heart of the Magic City. Check out the link below to learn more about our move to the Denham Building in downtown Birmingham. https://www.bizjournals.com/birmingham/news/2021/05/26/luckie-to-relocate-to-downtown-birmingham.html?b=1622058548%5E21913985