Should You Advertise During a Supply Shortage?
[et_pb_section fb_built=”1″ admin_label=”Post Content Section” _builder_version=”4.17.3″ background_color=”RGBA(255,255,255,0)” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_row admin_label=”Post Content Row” _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Post Content Text” _builder_version=”4.17.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] In 2021, online shoppers saw more than 6 billion “out of stock” messages during […]
Hype or Hope? The Brave New World of Web3 Marketing
[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.17.3″ background_color=”RGBA(255,255,255,0)” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Recently, Justin Bieber spent 500 ethereum, or $1.29 million at the time, on a Bored Ape Yacht Club (BAYC) NFT. You’re probably familiar with the popular digital […]
4 Characteristics of Great Strategists
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.3″ background_color=”RGBA(255,255,255,0)” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”] Over the years of working in global environments with brands that impact consumers on a worldwide scale, I’ve learned that all great […]
Building a Bridge to a Better Humanity
It’s not often in the world of advertising that you can create the headline “What Happened Here Changed the World,” mean it literally and back it up conclusively. The U.S. Civil Rights Trail is one of those assignments. It has been an opportunity to build the product from scratch and to build a campaign that […]
Being Tracked Never Felt So Fun
We all know we’re being tracked online, and movies like The Great Hack have shown us just how terrifying Big Data can be. But with options like “Accept All Cookies” and “Only While Using App,” we’d like to believe we have some semblance of control over it. So it’s interesting how one brand has taken […]
Luckie Names Stephanie Naman Executive Creative Director
Luckie and Company has announced that Stephanie Naman is the agency’s new Executive Creative Director. Naman will be responsible for advancing Luckie’s creative vision to take full advantage of the agency’s business intelligence, technology, and strategy capabilities to deliver high-impact solutions for clients across industries. Stephanie will serve on the agency’s executive committee. “Stephanie is […]
Meet Luckie
At Luckie, you’ll work with a bunch of smart and nice people who solve marketing problems in ways that cannot be ignored for an amazing roster of clients. We’re looking for data hounds, strategy wonks, client relationship whisperers, design dynamos, code masters, word wizards and puppies. Yes, puppies – because a dog-friendly work environment […]