Answering the challenge
In a world that is constantly evolving, healthcare is moving even faster. Finding a partner that has a way of keeping up with things is a necessity. Our extensive healthcare experience gives us deep understanding of the challenges you face, and our ability to take luck out of the equation allows us to give you actionable solutions rooted in data.
How to make marketing data more actionable
FOR STARTERS
By utilizing quantitative and qualitative data, you can take control of your demand curve and better engage your customers to grow your business. Prescriptive data shifts the analysis from a review of past performance to the present health of the brand’s relationship with customers and the impact of the current customer experience on demand.
HOW WE DID IT
For example, we helped one of our pharmaceutical clients launch a new product while being significantly outspent by the competition. Our approach leveraged script data, practice demographics and segmentation to identify and directly reach their highest potential prescribers. We also used account-based CRM to reach and impact the most likely early adopters and high potential prescribers with product information. Ultimately, we helped our client reach more of their most important customers and double market share among engaged HCPs.
How to better engage customers to grow your business
FOR STARTERS
By utilizing quantitative and qualitative data, you can take control of your demand curve and better engage your customers to grow your business. Prescriptive data shifts the analysis from a review of past performance to the present health of the brand’s relationship with customers and the impact of the current customer experience on demand.
HOW WE DID IT
For example, we helped one of our pharmaceutical clients launch a new product while being significantly outspent by the competition. Our approach leveraged script data, practice demographics and segmentation to identify and directly reach their highest potential prescribers. We also used account-based CRM to reach and impact the most likely early adopters and high potential prescribers with product information. Ultimately, we helped our client reach more of their most important customers and double market share among engaged HCPs.
How to better engage customers to grow your business
FOR STARTERS
By utilizing quantitative and qualitative data, you can take control of your demand curve and better engage your customers to grow your business. Prescriptive data shifts the analysis from a review of past performance to the present health of the brand’s relationship with customers and the impact of the current customer experience on demand.
HOW WE DID IT
For example, we helped one of our pharmaceutical clients launch a new product while being significantly outspent by the competition. Our approach leveraged script data, practice demographics and segmentation to identify and directly reach their highest potential prescribers. We also used account-based CRM to reach and impact the most likely early adopters and high potential prescribers with product information. Ultimately, we helped our client reach more of their most important customers and double market share among engaged HCPs.
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