Myrtle Beach | Customer Data Platform

Powering Personalization with a CDP

The Opportunity

In the highly competitive travel and tourism space, destinations must go beyond traditional inspiration to truly connect with travelers. Myrtle Beach set out to redefine what a Destination Marketing Organization (DMO) could do — by building a smarter, more personalized way to reach and engage future visitors throughout their travel journey.

BUILDING A SMARTER TRAVEL EXPERIENCE

Together with Luckie, Myrtle Beach created a best-in-class digital ecosystem, capturing first-party data from website visits and enriching it with third-party travel insights. By understanding not just who travelers are, but what they’re looking for, we built a foundation that connects digital behavior with real-world intent — including facilitating the booking process directly from the experience.

PERSONALIZATION THAT MOVES PEOPLE

The result is a DMO with the unprecedented ability to hyper personalize campaigns across both owned and paid channels. Whether travelers are dreaming, planning, or already on vacation, Myrtle Beach delivers relevant content tailored to their unique vision of the perfect getaway — creating deeper engagement and stronger results at every stage of the journey.

Powering Personalization with a CDP

The Opportunity

BUILDING A SMARTER TRAVEL EXPERIENCE

PERSONALIZATION THAT MOVES PEOPLE

833.4.LUCKIE

Atlanta

Birmingham

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