The rules have shifted. If you’re a marketer eager to build your challenger brand, accelerate growth and thrive in the age of AI, you know the old systems are not working. In today’s consumer landscape, it’s the disrupters who win.
We’ve rethought, reworked and reengineered what’s required for challenger brand marketers to deliver the biggest impact. Here’s a peek at our 4is playbook.
The Luckie 4is is a framework that takes marketers way beyond the 4Ps to a new AI-led approach that unites tech, creativity and human insight. Download the whitepaper here and discover:
How to harness the eight components of AI-supported intelligence to create a seamless, relational customer experience.
Why “it’s all about me” as a consumer, and how individualization, hyper-personalization and behavioral modeling helps challenger brands meet customers where they are.
What true brand integration looks like and why consistency is a must for building trust with consumers.
Where the science of data intersects with the art of marketing to create inspiration that can reframe categories, reposition legacy brands and build emotional equity.
ADVERTISING & MARKETING STRATEGY
BUSINESS INTELLIGENCE & DATA ANALYSIS
MARKET RESEARCH & CONSUMER INSIGHTS
BRAND DEVELOPMENT & STRATEGY
CRM MARKETING
CUSTOMER JOURNEY MAPPING
PREDICTIVE & PRESCRIPTIVE ANALYTICS
PRODUCT LIFE-CYCLE MANAGEMENT
BUSINESS MANAGEMENT CONSULTING
PERFORMANCE MONITORING
MARKET ANALYSIS & STATISTICAL REPORTING
BRAND ARCHITECTURE
MESSAGE STRATEGY
OMNICHANNEL MARKETING
WEBSITE DESIGN & DEVELOPMENT
DIGITAL CONTENT CREATION
MULTIMEDIA, VIDEO, AUDIO CONTENT
UX/UI DESIGN
WEBSITE AND MOBILE APP DESIGN AND DEVELOPMENT
PRODUCT DESIGN AND DEVELOPMENT
DIGITAL SOLUTIONS
DATA VISUALIZATION & STORYTELLING
DIGITAL MEDIA PLANNING & PLACEMENT
SOCIAL MEDIA & SEARCH ENGINE MARKETING
OMNICHANNEL MARKETING & CONNECTIVITY
PUBLIC RELATIONS & PROMOTIONAL CAMPAIGNS
ADVERTISING PROCUREMENT & CONSULTING
LOYALTY FRAMEWORKS & CUSTOMER ACTIVATION
AD SPACE PROCUREMENT & RENTAL
SPONSORSHIP & PROMOTIONAL PARTNERSHIPS
MEDIA BUYING & CONSULTING
EXHIBITION & EVENT MARKETING
DIRECT MARKETING & MAIL CAMPAIGNS
EXPERIENTIAL MARKETING ACTIVATIONS
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