Removing The Luck From Personalization In Healthcare
In a recent New Yorker cartoon, a woman muses, “I hate the person my targeted ads think I am.” As people become more familiar with how their data can be used in a personally relevant manner, their expectation for authentic personal messaging increases as well. It’s like your mom knowing not to give you a […]
How Creative and Data Realized “You’ve Got a Friend in Me”
“This wasn’t flying. That was falling with style!” When Luckie, then a 60-year-old traditional ad agency, acquired a small but mighty data shop in 2012, our creative team reacted much the same way Toy Story’s Woody did when eyeing Buzz Lightyear for the first time. We noted the impressive wingspan, acknowledged the bells and whistles, […]
Breaking Down the Banking Trends of 2023
The economy may seem unpredictable, but how banks respond to its challenges and opportunities doesn’t have to be. Strategy Director Zachary Carpenter and Account Director Tripp Durant break down three of banking’s most impactful trends for 2023. Trend 1: Social infotainment holds the key for Gen Z Gen Z customers are valuable for banks — […]
There’s No Pill To Remove Luck From Healthcare Marketing – But There Is a Cure
As marketers, it’s easy to lose sight of long-term planning while dealing with the daily fires of running a marketing organization and driving short-term growth. But change is constant in the healthcare industry and what seems a given today could be turned on its head tomorrow. Without careful planning, you risk being blindsided by change […]
Is Your Data Business-Ready?
“Every company has big data in its future, and every company will eventually be in the data business.” – Thomas H. Davenport I’d like to ask a few questions and perhaps suggest a new KPI. How long does it take your company to decide and act? How long do you actually have to decide and […]
PM360: Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?
EXCERPT FROM PM360: Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is still having reverberations on our economy, our health, and the life sciences industry to this day—but that didn’t stop us from asking 10 industry experts to take their best shot at anticipating what to expect in 2023 and […]
Why Predict the Future When You Can Change It?
As seen in the September 2022 issue of MM+M magazine. Tap into the power of prescriptive analytics. Would you prefer to predict that a physician will write a prescription or to actually get the script written? By evolving your use of data, you can take control of the demand curve and fuel the connection between […]