What Pharma marketers need to consider when pursuing digital innovation
Many of our pharmaceutical clients are challenged when tackling projects that involve digital technology or interactive tools like chatbots or webinars. The creative may be solid, the technology may work, but moving healthcare projects from concept to launch requires seeing them through rigorous promotional review meetings (PRM). Getting digital submissions “PRM ready” – or as […]
Luckie Acquires Marbury Creative Group
Atlanta/Birmingham – April 2, 2024 – Luckie & Company announced today the acquisition of Marbury Creative Group, an Atlanta-based creative marketing agency recognized for its work in the pharmaceutical, food and beverage, and hospitality industries. The acquisition brings Luckie valuable expansion in critical areas, including content, search engine marketing, and media strategy and planning, plus […]
Tom Luckie Earns Silver Medal Award From American Advertising Foundation
BIRMINGHAM – March 4, 2024 – AAF Birmingham, the local chapter of the American Advertising Foundation, presented one of the organization’s highest honors—the Silver Medal Award—to Luckie & Co. Chairman Tom Luckie on March 1st. Also known as the nonprofit’s lifetime achievement award, AAF Birmingham’s Silver Medal Award recognizes ad professionals for their work to […]
How Effective Is Your Patient Savings Program?
While the economy hasn’t officially fallen into a recession (thankfully), we are still facing stiff headwinds. Layoffs continue to be at the top of our newsfeeds, and rising costs are still a burden for many households across the nation, creating real hardship for those dealing with chronic conditions. Having an effective patient assistance program that […]
Amplify Your Impact: Top 5 Best Practices for Mastering Social Media in Healthcare
In healthcare’s dynamic landscape, using social media frequently – and the right way – is crucial for engaging healthcare professionals and patients. But standing out is a challenge. How can your content make a real impact? The Point of the Story: To craft a successful social media plan in healthcare, blend audience insights, consistent […]
Smart Planning for an Uncertain New Year
Well, we made it to December. Soon we will say goodbye to 2023 and all the ups and downs that came with it. To be frank, it was quite a different year than I anticipated. Instead of seeing the end of the pandemic and all the negative circumstances that came with it, it is clear we […]
Southern Research Partners With Luckie To Launch Community Health Catalyst Platform
BIRMINGHAM, October 23, 2023 — Southern Research has chosen Luckie & Co. as its marketing partner for the launch of the Community Health Catalyst platform, a unique clinical trials hub that will support patients and primary care physicians across Alabama with cutting-edge care and access to the newest tools in medicine. Headquartered in Birmingham, […]