What should Birmingham’s Brand Be?
When people ask me what Birmingham’s brand should be, I often remind them that a brand isn’t just a logo or a tagline.
Winning with AI: The Healthcare Marketer’s Roadmap for 2025
As I think about 2025 and the most important opportunities for healthcare brands, AI is at the top of the list.
5 AI Advancements Shaping Marketing in 2025
To stay ahead – or at least on pace – with the unprecedented growth of AI, marketers need to consider incorporating one of these key AI advancements to elevate our marketing strategies in 2025.
How Challenger Brands Can Win with AI: Stop Playing Catch-Up, Start Innovating
As industry giants pour millions into complex AI initiatives, challenger brands have an unprecedented opportunity to prove that surgical precision beats brute force.
Luckie Names John Petersen General Manager of Luckie Health
In this role, Petersen will spearhead the agency’s efforts to provide innovative, patient-centric marketing solutions for challenger brands in the healthcare and consumer products health sectors.
Luckie & Co. Appoints Chief AI Officer
Mark leads Luckie’s AI strategy, advancing the integration of tools and technologies across the agency to transform client-partner businesses and accelerate the agency’s growth.
Tina Chadwick Joins Luckie as Head of Accounts
In her new role, Chadwick is responsible for oversight of Luckie’s client solutions and account management functions, ensuring client engagements are met with innovative, high-impact solutions and providing leadership for Luckie’s cross-office team of account and project managers.
The Pharmacy Is Still the Place To Be
This month (August 17-19), the National Association of Chain Drug Stores (NACDS) hosts the Total Store Expo, the largest gathering of retailers and suppliers in the health and wellness industry. This expo showcases new products, technologies and services for retailers, including traditional drugstores, supermarkets and mass merchants with pharmacies. Pharmacies have been a central part […]
Ushering in a New Era of Quality Assurance With AI
In the ever-evolving landscape of software development, where innovation is prized and user experience comes first, quality assurance (QA) stands as the guardian of product excellence. From the earliest days of coding to the final release, QA ensures that software functions flawlessly, meeting the needs and expectations of its users. It is meticulous attention to […]
Revolutionizing Advertising: Apple’s New AI Features and Their Impact on Marketers
On Monday, Apple announced some big changes, including AI upgrades to iOS and Siri, branded as “Apple Intelligence” that will undoubtedly be a game changer for advertisers. By using AI to understand what users do every day, who they talk to and how they communicate, Apple is paving the way for ads that are incredibly […]