Melinda's | Breakthrough brand and social shakes up the category

Wake the Food Up!

What if every meal could be as wild as your wildest meal?

Nobody likes food that’s tired and uninspired. The listless chicken. The fries that make you go “Meh.” That’s where Melinda’s comes in – not just with heat, but with an incredible variety of flavors that grab food by the goodies and jolt it to life. Want a taste?

1.5 MM

Video plays in 11 weeks


Increase in store locator usage


Increase in YOY sales


Website traffic were new users

Achieved store placement in Kroger

Want a taste? Download a work sampler here.