FedEx | Storytelling and Branded Content


Three simple steps. Millions of FedEx stories.

FedEx believes in the power of storytelling as a way to show how the work it does every day creates opportunities and improves lives. But with so many team members telling the FedEx story around the globe, how could the company ensure everyone was crafting memorable stories in its distinctive brand voice? Luckie created the FedEx StoryBuilder, a proprietary methodology that breaks storytelling down into three simple steps. Now everything from a simple email to the user experience in an app to a piece of branded content can be a powerful story that shows how FedEx connects people to possibilities.