Regions | Innovating When the World Stops

Brave the Beginning

If 2020 taught us anything, it's that comfort zones aren't meant to be permanent.

Talk about serendipity. Luckie was just wrapping a shoot for the new Regions’ “Brave the Beginning” campaign when the pandemic sent everyone into quarantine. Suddenly a campaign about being brave in the face of change seemed hyper-relevant on a whole new level. As their customers tried to brave one beginning after another, Regions showed they were still here to help you navigate changes to your finances and find a measure of comfort in the discomfort. We launched the campaign by shooting two new spots, then created quarantine-ready versions of our original spots by editing out some crowd scenes and adding CGI masks. The original versions aired when people started feeling more comfortable about venturing out into the world again.

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