VP, Account Director
Tripp Durant plays a key role at Luckie as the leader of the Regions Bank account team. Since Regions came on board in 2004, Tripp has watched the account grow and has provided consistent leadership and continuity throughout. In 2005, he won the agency’s Robert E. Luckie Jr. Excellence Award – the agency’s highest honor.
His responsibilities include strategic planning, brand management, supervision of day-to-day account work across all lines of business, budgeting, reporting and ensuring the agency is performing at a high level. An aspiring guitar player, Tripp also enjoys traveling, playing golf and helping coach his son’s baseball team.
With Luckie since: 1988
Expertise: Budgeting, strategic planning, creative development, TV, print and video production, merchandising, collateral, brand management, competitive analysis, local market/grassroots activation, financial forecasting and reporting, billing, bringing new clients on board, building client relationships across the agency
Key client experience: Regions, BellSouth, Blue Cross and Blue Shield of Alabama, Mercedes-Benz Visitor Center, Frogg Toggs, America’s First Federal Credit Union, American Cast Iron Pipe Company