Winning with AI: The Healthcare Marketer’s Roadmap for 2025
As I think about 2025 and the most important opportunities for healthcare brands, AI is at the top of the list. Artificial intelligence (AI) is reshaping the healthcare industry – and the economy at large – at an unprecedented pace. From personalized patient care to operational efficiency, AI is driving transformative change that will help […]
5 AI Advancements Shaping Marketing in 2025
To stay ahead – or at least on pace – with the unprecedented growth of AI, marketers need to consider incorporating one of these key AI advancements to elevate our marketing strategies in 2025. AI Agents: From Chat to Action Since the launch of ChatGPT, many have been using AI as a conversational partner to […]
How Challenger Brands Can Win with AI: Stop Playing Catch-Up, Start Innovating
As industry giants pour millions into complex AI initiatives, challenger brands have an unprecedented opportunity to prove that surgical precision beats brute force. AI has leveled the marketing playing field, allowing nimble brands to outmaneuver larger competitors. The key is identifying high-impact opportunities where AI can amplify your existing strengths. Here’s a practical roadmap: Move […]
Luckie Names John Petersen General Manager of Luckie Health
ATLANTA [November 25, 2024] – Luckie & Company is pleased to announce the appointment of John Petersen as General Manager of Luckie Health. In this role, Petersen will spearhead the agency’s efforts to provide innovative, patient-centric marketing solutions for challenger brands in the healthcare and consumer products health sectors. Petersen has more than 30 years […]
Luckie & Co. Appoints Chief AI Officer
ATLANTA and BIRMINGHAM, AL – [November 13, 2024] – Luckie & Co. has announced the appointment of Mark Unrein to Chief AI Officer (CAIO). In this new role for the company, Mark leads Luckie’s AI strategy, advancing the integration of tools and technologies across the agency to transform client-partner businesses and accelerate the agency’s growth. […]
Tina Chadwick Joins Luckie as Head of Accounts
ATLANTA and BIRMINGHAM – Sept. 4, 2024 – Marketing solutions agency Luckie today announced that Tina Chadwick has joined the agency as head of accounts. In her new role, Chadwick is responsible for oversight of Luckie’s client solutions and account management functions, ensuring client engagements are met with innovative, high-impact solutions and providing leadership for Luckie’s […]
The Pharmacy Is Still the Place To Be
This month (August 17-19), the National Association of Chain Drug Stores (NACDS) hosts the Total Store Expo, the largest gathering of retailers and suppliers in the health and wellness industry. This expo showcases new products, technologies and services for retailers, including traditional drugstores, supermarkets and mass merchants with pharmacies. Pharmacies have been a central part […]