Ushering in a New Era of Quality Assurance With AI

In the ever-evolving landscape of software development, where innovation is prized and user experience comes first, quality assurance (QA) stands as the guardian of product excellence. From the earliest days of coding to the final release, QA ensures that software functions flawlessly, meeting the needs and expectations of its users. It is meticulous attention to […]

Luckie & Company Named One of North America’s Top 100 Healthcare Marketing Agencies

ATLANTA and BIRMINGHAM — June 11, 2024 — Medical Marketing + Media (MM+M) magazine today released their annual ranking of the top 100 healthcare marketing firms in North America and Luckie has been named to the 2024 list. The MM+M Agency 100 includes medical marketing and communications agencies that range from boutique shops to global […]

Coca-Cola’s Iconic Bottle – A Masterclass in Distinctive Assets

The Problem In the early 1900s, Coca-Cola faced a daunting problem: Copycats. Competitors were riding on the company’s coattails, copying the brand’s straight-sided bottle – which was easily imitated – eroding market share and confusing consumers. Something had to be done. In this sea of sameness, Coca-Cola needed a way to stand out, to be […]

Luckie Acquires Marbury Creative Group

Atlanta/Birmingham – April 2, 2024 – Luckie & Company announced today the acquisition of Marbury Creative Group, an Atlanta-based creative marketing agency recognized for its work in the pharmaceutical, food and beverage, and hospitality industries. The acquisition brings Luckie valuable expansion in critical areas, including content, search engine marketing, and media strategy and planning, plus […]

Tom Luckie Earns Silver Medal Award From American Advertising Foundation

BIRMINGHAM – March 4, 2024 – AAF Birmingham, the local chapter of the American Advertising Foundation,  presented one of the organization’s highest honors—the Silver Medal Award—to Luckie & Co. Chairman Tom Luckie on March 1st. Also known as the nonprofit’s lifetime achievement award, AAF Birmingham’s Silver Medal Award recognizes ad professionals for their work to […]