What should Birmingham’s Brand Be?
February 18, 2025
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When people ask me what Birmingham’s brand should be, I often remind them that a brand isn’t just a logo or a tagline.
Tom Luckie’s 30-year career at Luckie & Company, the agency founded by his father, has taken him through change after change in the world of advertising. He earned his role as a leader within the agency through decades of hard work, and in that time he has been pivotal in helping Luckie evolve from a traditional suit-and-tie ad agency to a cutting-edge, digitally savvy shop earning national attention for its integrated use of advertising, PR, social media and more.
When people ask me what Birmingham’s brand should be, I often remind them that a brand isn’t just a logo or a tagline.