The AI Accountability Era: 6 Shifts CMOs Can’t Ignore in 2026
Here’s a stat that should make every marketing leader uncomfortable. According to BCG’s latest research across 1,250+ firms, 60% of companies globally are generating ZERO material value from their AI investments. Meanwhile, 61% of CEOs say they’re under increasing pressure to show AI returns compared to a year ago. So, it’s safe to say the […]