How Creative and Data Realized “You’ve Got a Friend in Me”
“This wasn’t flying. That was falling with style!” When Luckie, then a 60-year-old traditional ad agency, acquired a small but mighty data shop in 2012, our creative team reacted much the same way Toy Story’s Woody did when eyeing Buzz Lightyear for the first time. We noted the impressive wingspan, acknowledged the bells and whistles, […]
